March 17, - Some knitters might be sports fans, and vice versa. But you really never know, so I agree that targeted marketing works much better. You definitely need to get your ads in front of people who are actually interested in your product. This is pretty much how Google operates its ad program. They place advertisements on websites that are related to the website content. So a website with reviews of gadgets will have ads for gadgets, and of course a knitting website would features ads for knitting related products. I throw away all the mailers I receive without even looking at them. However, I do look at advertisements in print and online. I wonder if we are part of two different demographic segments?Īnyway, I think tactical marketing is the most sensible of all the marketing strategies and tactics. What's the point of having a really great ad campaign if you put it somewhere your target audience never looks?įor example, I'm a knitter. There are a ton of ads in knitting magazines for knitting related stuff, which makes sense. However, it wouldn't make as much sense to run these ads in a sports magazine!Īs a consumer, I tend to respond more to mailers than to ads in publications. If something is sitting in my mailbox, I will always read it before I throw it away, but I skim over ads in the paper and barely even glance at the ones in magazines.Īs far as web ads go, I must say I think they are a more effective tactical marketing approach than print ads. Many times, you have to sit and wait for a page to fully load, and in the meantime, all you can see are the ads, so you read them to keep your mind busy until the content has loaded.Īlso, web ads can be animated, which is definitely an attention-grabber. Whether or not you like the content, your eyes go to them right away.
I am a graphic designer for an ad agency, and we do entire campaigns for clients that end up in everything from magazines to websites. The sales reps at our company help the clients determine which tactical approach is best. We have one client whose products are aimed at teens. He chooses to run his ads in magazines for teenagers, as well as the websites for those magazines, since some people have online subscriptions instead of physical ones. We also have a client who sells products for the elderly, and he runs more ads in newspapers and home and garden magazines, understandably. I think it’s good that our sales reps help clients choose which tactical avenues to take, but a lot of it is just common sense. March 14, - It’s good that the flyers worked. I would be scared to try it, though, because too many of my friends despise having flyers put under their wipers, and they boycott the businesses that do this.
I didn’t have a whole lot of money for advertising when I opened my business, either, but I used what I did have to run a small ad in the paper on the days with the most readership, which were typically Wednesday and Friday.
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